Empowering Change: The Role of Leadership in Massage Therapy’s Future

Massage therapy is evolving and the future demands leadership. This bold and thought-provoking session invites massage therapists to reimagine their role not just as practitioners, but as agents for systemic change.

 

Through storytelling, scholarship, and interactive reflection, this session explores the state of the profession today and the pathway forward. It challenges attendees to consider their professional identity, embrace lifelong learning, and see leadership as a mindset, not a title.

​

Highlights include:

• A roadmap to professionalization in massage therapy and where we stand now

• Insights from doctoral research on the professional identity of massage therapists

• The opportunity (and responsibility) to lead in a BANI (Brittle, Anxious, Nonlinear, Incomprehensible) world

• The urgent role of massage therapy in addressing Canada’s health human resource crisis

• Four leadership pillars: Education, Research, Collaboration, and Personal Attributes

• A shared vision for a profession that is regulated, respected, and fully integrated into interprofessional healthcare

​​

Why it matters:

This session equips massage therapists to step forward with clarity, confidence, and connection, whether in clinic, in community, or within healthcare systems. It’s a call to action for those who believe massage therapy deserves a stronger voice in shaping healthcare’s future.

​

Authentic, research-informed, and purpose-driven. This is leadership designed to inspire and empower change

​

​