Hi! I'm Amanda
I didn’t always know I’d end up in executive leadership. I started out in massage therapy, where I learned that real change comes from showing up: consistently, intentionally, and with care.
Since then, I’ve built a career that weaves together education, research, advocacy, and strategy. Whether I’m speaking to national or international audiences, supporting college leaders, or mentoring emerging professionals, I stay grounded in the same belief: leadership is about how we show up for others and for ourselves.
Want more of the story?

How We Can Work Together
Whether you're looking for a speaker who blends humour and evidence, a thought partner for your next big idea, or someone to help your team move forward, I’m here to help.
Speaking
I deliver keynotes and talks that blend evidence, experience, and just the right dose of humour. My sessions are designed to spark ideas, shift perspectives, and leave people ready to take action.
Writing
I write with purpose: to clarify ideas, influence thinking, and move conversations forward. Whether it’s an article, editorial, or strategy piece, my work weaves together insight, story, and a deep understanding of audience.
Coaching
Leadership can feel heavy, especially when you care deeply. I work with emerging and established leaders to find clarity, build confidence, and move forward with intention. It’s practical, personal, and always grounded in your goals.
In Action
Here’s a peek at what I’ve been up to: writing, speaking, collaborating, and helping people do meaningful work.

Leadership as Action: Empowering Innovation, Influence, and Growth in TMB
Leadership is not a title. It is action. This piece explores how values-driven leadership in therapeutic massage and bodywork empowers innovation, influences policy, and fosters meaningful professional growth across all roles.

GenAI Demystified: A Practical Introduction for Today’s Leaders
GenAI is transforming education, offering powerful tools to enhance curriculum development, support student evaluation, and guide policy creation. This session focuses on how educators can use these tools thoughtfully.

Empowering Change: The Role of Leadership in MT's Future
In this presentation, Dr. Amanda Baskwill draws from her experiences as an educator, practitioner, and advocate to inspire massage therapists to become leaders and agents for change in their profession and beyond.




